Rum for people who do things differently.
100%
natural rums from Trinidad, the Dominican Republic and Venezuela – aged 3 to 8 years.
Promise
Absolutely no added sugar, completely GMO-free, and outrageously delicious – on its own or mixed.
Finish
Lightly spiced in London with a secret recipe of all-natural ingredients.
Statement
100% plastic-free, sustainable packaging with labels made from recycled material.
Leave traces. Not footprints.
You don't have to be the loudest to stand out. Underdog represents people who chart their own course, appreciate special moments, and prefer to leave their own mark rather than follow in others' footsteps. Inspired by the freedom of the Caribbean and the courage to forge your own path.
Life Does Not Wait
The best stories rarely originate where everyone goes. They begin off the beaten path – in unknown places, in good conversations, and in moments you never planned.
Underdog is for explorers, individualists, and people who forge their own path. Inspired by the freedom of the Caribbean and the character of London, the brand stands for wanderlust, a sense of adventure, and the joy of consciously savoring life.
Because some experiences last longer than words. Sunsets on foreign coasts, long evenings with friends, new horizons, and stories that are retold years later. Underdog accompanies precisely these moments.
More than just a rum, Underdog is a reminder to stay curious, write your own stories, and leave a positive mark – for the people who accompany us and for the world we discover.
Be Free. Be an Underdog.
The Story Behind Underdog
Underdog was born from a simple idea. Founders Emma and Andrew discovered exceptional rums on their travels through the Caribbean and South America and wondered why rum is often only associated with pirate clichés.
They wanted to create a rum that tastes great, is produced responsibly, and retains its playful character. Thus Underdog was born – a modern interpretation of Spiced Rum, inspired by the Caribbean and refined in London.
For the forests of tomorrow
For Underdog, enjoyment also means taking responsibility. That's why 10% of the profit from every bottle sold goes towards protecting endangered rainforests.
Together with Rainforest Concern, Underdog supports projects in eight countries that preserve endangered natural habitats and ecosystems. For more than 28 years, the organization has been committed to protecting rainforests, their unique biodiversity, and the indigenous communities dependent on these ecosystems. Together, over 2.2 million hectares of endangered forest have already been protected.
Rainforests are among the most valuable habitats on our planet. They are home to countless animal and plant species, many of which are found nowhere else in the world. At the same time, they play a crucial role in the fight against climate change by absorbing large quantities of CO₂ and releasing oxygen.
Three countries. One character.
Underdog unites 100% natural rums from Trinidad, Venezuela, and the Dominican Republic. The individual distillates mature for three to eight years before being blended in London to create a harmonious mix.
Subsequently, the rum is refined with a carefully balanced blend of natural spices. The result is a well-balanced spiced rum with depth, character, and a pleasant spice – equally convincing neat or in a long drink.
Facts for Enjoyment
We believe the best stories often aren't on the label. That's why, together with the founders, we take a look behind the scenes and share exciting insights into the brand, product, and passion.
Since when has Underdog Rum existed?
Which of you had the decisive impulse to actually turn an idea into a rum?
What challenges did you have to overcome on the journey from the initial idea to the finished bottle?
In your opinion, what differentiates Underdog Rum from other rum brands?
What role does your passion for sailing play at Underdog Rum?
What has been the most beautiful or significant moment so far on your shared journey with Underdog Rum?
Why did you choose to work with fassclub?
Warum wir Underdog Rum ausgewählt haben 💚
Underdog Rum habe ich gemeinsam mit Far Reaches kennengelernt. Für das Tasting hatte ich mich mit Andrew verabredet, um beide Marken näher kennenzulernen. Was mir dabei sofort aufgefallen ist: seine sympathische und unkomplizierte Art. Kein großer Marketingauftritt, kein einstudierter Pitch – stattdessen ein Tasting aus dem Rucksack und echte Begeisterung für das, was er gemeinsam mit seiner Frau Emma aufgebaut hat.
Während Far Reaches von Reisen, Entdeckungen und Botanicals aus aller Welt erzählt, verfolgt Underdog eine etwas andere Botschaft. Die Marke steht für Menschen, die ihren eigenen Weg gehen, ohne immer die Lautesten im Raum sein zu müssen. Genau diese Haltung spiegelt sich auch in den kleinen Details wider – von den nachhaltigen Etiketten bis hin zur Unterstützung von Rainforest Concern.
Was mich letztlich überzeugt hat, ist die Authentizität hinter der Marke. Man spürt schnell, dass Underdog nicht aus einer Marketingidee entstanden ist, sondern aus Überzeugung und echter Leidenschaft.
Genau solche unabhängigen Marken mit Charakter möchten wir bei fassclub entdecken und mit euch teilen.
– Kevin, Gründer von fassclub
